From left to right: the animated video campaign was produced in-house by Office of Public Engagement staff Stephanie Surrena, Maria LaTorre Sanchez, Carlos Duenas, Kimberly Krieger, Bibi Baksh
The Palm Beach County Parks and Recreation Department was selected by the Florida Recreation and Park Association (FRPA) as the winner of the 2018 Public Relations Award for its animated video series which draws attention to the positive impacts parks and recreation makes in the areas of health, economic development, environmental sustainability, and community building.
The animated video campaign was produced in-house and includes animated videos with original hand-drawn animations designed by a student intern and coordinating coloring booklets with information about each video. The videos were produced in English and Spanish with plans to record the audio tracks in Haitian Creole. The videos can be viewed on PBCParks TV:
www.youtube.com/user/pbcparks.
The Public Relations Award is presented annually to the agency significantly impacting the public’s awareness and recognition of public parks, recreation and leisure services programs through marketing and public relations. Submissions may include printed material; electronic material; or a campaign/initiative that promotes a new program, facility, master plan, bond referendum, community assessment, or other effort to advance parks and recreation.
The award was presented during FRPA’s 2018 Annual Conference in Orlando on Wednesday, August 29.
FRPA is a non-profit organization dedicated to the promotion, preservation, and advocacy of the Parks, Recreation, and Leisure Services profession. Originally organized in 1942 and incorporated in 1983, the Association is directed by a volunteer Board of Directors, and an Executive Office based in Tallahassee.
The Palm Beach County Parks and Recreation Department, recognized as the best in Florida and tops in the nation, operates more than 110 parks and recreational facilities and provides organized recreational programs and services for people of all ages and abilities. Visit
www.pbcparks.com for more information.
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